The fast paced competitive world of today demands professionals to continue escalating their own standard and reinventing ways and means to compete. To enable Managers, Successors of Family Business and Entrepreneurs redefine their parameters and thus success, Entrepreneurship Development Institute of India announces a comprehensive fifteen months, Executive Development Programme, "Post Graduate Diploma in Management – Enterprise Creation and Growth (PGDM-Executive)" duly approved by AICTE, Ministry of HRD, Govt. of India.

PROGRAMME OBJECTIVES
It is a unique programme designed to provide an in-depth understanding of the field of enterprise creation and management and facilitate intrapreneurship.

• It helps family business successors to sharpen their entrepreneurial and managerial skills.
• It enhances knowledge, skills and capabilities of participating executives to enable them create, manage and lead a business organization entrepreneurially.
• It also facilitates working executives and professionals in developing their intrapreneurial skills to establish the culture of corporate entrepreneurship.

STRUCTURE OF THE PROGRAMME
The 15-month Post Graduate Programme is at par with the regular PGDM programme in its coverage and rigour. This consists of 12 months of classroom inputs and 3-month field study which includes national and international exposure visit of 4 to 6 weeks. This programme is divided into 4 terms of 12-week duration including 2-week for mid-term and end-term examination. The programme consists of 27 courses out of which 22 core courses are compulsory for all participants. The course offers dual specialisations viz; stream specialization and functional specialization, starting from 2nd term. In the final term project work will be carried out by participants.

AREAS OF FOCUS
Business ventures demand a strong foundation in key functions, and so, the programme is offered through modules in six academic areas distributed throughout the programme duration. These are Entrepreneurship, Organization Management, Business Policy and Strategy, Marketing & International Business, Business Opportunity and Project Formulation and Economics & Finance.

1. I Term
1. Entrepreneurship: Theory & Practice       
2. Business Communication
3. Entrepreneurship Lab
4. Business Economics
5. Management Accounting and Control
6. Information Technology for Business
7. Organisation Behaviour     
8. Management Practices of Business
2. II Term
1. Creativity for Entrepreneurial Excellence
2. Business Research Methods
3. Business Environment
4. Quantitative Techniques   
5. Marketing Management    
6. Business Finance   
7. Human Resource Management    
3. III Term
1. Operations Management
2. International Business
3. Project Identification, Formulation, Appraisal & Implementation
4. Negotiation Skills
5. Business Laws
4. IV Term
1. Project Work: Final Report and Defence
2. Business Ethics, CSR and Social Entrepreneurship
3. Business Taxation

STREAM SPECIALIZATION

Family Business Management (FBM):
This specialization aims at developing family business successors into enterprising and knowledgeable owners of their ancestral businesses. Issues, problems and unique concerns of family business management are dealt with in great detail so as to enable the students to come out with a five-year growth plan.
New Enterprise Creation (NEC):
The objective of this specialization is to provide knowledge and develop competencies to start and manage own independent business. Students opting for this specialization are guided to work on a detailed project report and emerge with a bankable business plan after completion of classroom training.

Corporate Entrepreneurship (CE) :
Corporate entrepreneurship is a means for corporations to enhance the innovative abilities of their employees and, at the same time, increase corporate success through the creation of new ventures, expansion and diversification. The primary objective of this specialisation is to develop an entrepreneurial manager who will link up discrete pieces of information inside the company to provide a solution to a customer problem and take the venture to the next higher level.

FUNCTIONAL SPECIALIZATION

Subjects offered under various functional specialization are;

1. Finance :
1. Banking & Financial Services : SME Perspective
2. Investment Banking & Wealth Management
2. Marketing :
1. Sales and Distribution Management
2. Branding, Advertising and Corporate Communication
3. Human Resource Management :
1. Competence and Performance Management
2. Training & Development, Labour laws

DETAILED PROJECT REPORT
A Bankable Detailed Project Report (DPR) will be prepared by the participants with regard to their ventures after conducting a thorough market research and secondary data based research along with IT based applications. Participants of the Family Business Management specialization alternatively can prepare a Perspective Plan (PP) for growth of their respective family firms. The final project report will be assessed by a panel of experts comprising faculty, industry experts and bankers. A presentation cum viva-voce examination for the final report will then be organized. The DPRs/PPs can be submitted to IDBI Bank Ltd. and Small Industrial Development Bank of India (SIDBI) for working capital and term loan respectively for the venture.

PEDAGOGY
The pedagogy is a judicious mix of lectures, case discussions, project work, term papers, role-plays, seminar presentations, assignments, management games and business simulation exercises. Students not only expand their business acumen in key areas, but also engage in competitive strategy simulations that help them draw a connection between management decisions and business results. At the same time, entrepreneurial lab grooms them to positively impact group culture and process.

Business knowledge in areas such as; strategy, marketing, finance, human resources and entrepreneurship will be imparted in relation to a variety of industries, functional areas, cultures and geographical regions.

Throughout the programme, several 'linking moments' will help the participant to integrate the classroom discussions with their respective organizations / ventures.

COMPETITIVE BUSINESS SIMULATION
Competitive business simulation exercises will allow participants to create a challenging scenario for a manager/entrepreneur in designing and leading a firm. Under the expert guidance of the faculty the participants will be able to design strategies to ensure that a business grows from local to a global venture. He/She would be competing with fellow participants to win market share and improve bottom lines. This will introduce the participants to innovative ideas to face real-life challenges.

WHO CAN REGISTER

• Entrepreneurs, Family Business successors, and professionals who want compact yet comprehensive managerial skills.
• Motivated mid-career executives with record of achieving results and ready to take the next step in their career as entrepreneurs or corporate entrepreneurs.
• Business professionals from backgrounds such as marketing, operations, law, human resources, finance, IT and consultancy, willing to expand their competencies and skill sets.

ELIGIBILITY
3 Years' bachelors' degree in any discipline with a minimum of 5 years' relevant business / managerial / supervisory experience. It is mandatory to produce documentary evidence of work experience.

The candidate must hold a Bachelor's Degree in any discipline with minimum of 50 % marks or equivalent CGPA [45 % in case of candidates belonging to Scheduled Caste (SC), Scheduled Tribe (ST), and Differently Abled (DA) categories], awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of the Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India.

FEE STRUCTURE
The fee for this non-residential programme is Rs. 5,65,000/- which includes cost for tuition fee, reading material and students' activities. The fees do not include charges for foreign visit, refundable caution deposit, EDI alumni membership fee, resource centre, etc.

HOW TO APPLY
Application form can be downloaded from www.ediindia.ac.in or can be filled online. Applicants can also make payments online. The duly filled in downloaded form should be sent to EDI along with a Demand Draft of Rs. 1000/- drawn in favour of "Entrepreneurship Development Institute of India", payable at Ahmedabad or by transferring Rs. 1000/- to the EDI PG admission account no 0260104000055347 with IDBI Bank Ltd.

For dates of test / interview and more details regarding the program please contact PGP office at the address given below or write to pgp@ediindia.org.
Download Application Form